Rankings are all of a sudden all over the place
Unless you’ve been living under a rock, you’ve probably heard that Yahoo and Bing are merging. Well sort of.
Yahoo is actually taking its search engine out behind the barn and putting it out of its misery. They have decided to partner with Bing / Microsoft to provide all of their search results which started in the last few weeks.
What does this mean for you?
Keep an eye on your website leads and traffic in the coming months just in case you see any dips or rises due to these changes.
The results for Yahoo and Bing have been all over the board and changed drastically over the past month, a trend that we’ve observed in almost every campaign we monitor. And if you normally get good traffic from Yahoo or Bing, there is a chance that could change immediately.
The process has already begun
Yahoo US has already taken the plunge, and you can actually see “Powered by Bing” under the search results. You will also notice that search results for both Yahoo and MSN should largely be the same for all keywords for this same reason.
We are following this trend as it is still in the initial phases and is not totally completed. It may lead to further changes. And even though Yahoo and Bing make up a smaller amount of overall search volume compared to Google, it still has an impact your website rankings and internet marketing efforts.