Growing a small, locally-operated business is never easy. It can be a struggle to keep a regular stream of customers coming through your doors or calling in to schedule appointments.
Many pest control companies have reached a point where their traditional means of marketing offline no longer bring in the traffic they need. Now it is time for those companies to move online and reach potential customers through a digital marketing strategy. However, the digital world is often unknown territory.
A 6-Step Noise Cancelling Pest Control Marketing Formula
Our concise but comprehensive Pest Control Marketing Guide helps you attract and convert online customers. We share a 6-step noise cancelling marketing formula which will help your company stand out amongst all the other companies online. Learn the secrets to how we at WSI take pest control companies from having a nearly non-existent online presence to a trusted authority in their industry who customers want to do business with.
Here is an overview of what will be covered:
- Website development
Being that most consumers will often turn to the internet first when looking for a pest control company, you need to have your website designed properly and optimized. We will walk you through what kind of content you should have on your web pages, tips on images, layout advice, call to action best practices, and more. With the right combination of elements on your website, you will help to attract traffic and convert it when it arrives.
- Local SEO
Since a pest control company is a location-based business, you will benefit from optimizing for local SEO. Local SEO allows you to promote your business to local customers as they are looking for your services in your area. We will cover more about what local SEO is and how to optimize for it.
- Lead Capture & Nurturing
Once you have established your company website, the next step is to turn random site visits into leads. You need to make sure that your website makes it easy for your site visitors to reach out to you. You will learn 4 ways to do this.
Did you know that consumers trust what a third party has to say about your business more than what you write about yourself? It’s true. Most consumers nowadays look to reviews in order to make decisions on whether to hire a company or not. With this in mind, we will share how you can get your customers to provide you with reviews as well as how you can use them.
- Social Media
Social media is now the place to be for businesses. With over 1 billion users on social media giant Facebook, it presents an unprecedented opportunity for businesses to engage with consumers. In our guide, you will learn about what social media platforms are compatible with pest control companies, how to use them, and what goals they can help you meet.
The last piece to the 6 piece marketing formula is advertising. You may be familiar with traditional advertising but we are talking about how to take that online. You will learn about the various ways you can advertise online and advice on how to do it properly.
Are you ready to break into the digital world of marketing and bring your business to the next level? Get the blueprint here