In previous posts, we have encouraged businesses with Facebook pages to link their Facebook page to other social sites such as Twitter, YouTube, or even blogs. These sites can be connected to the business’s page in a way that allows Facebook to automatically extract the information from them and post it on Facebook. There, it will show up as status update with a brief summary of the blog, video, or the entire Twitter posting and a link to the outside site.
3 Good reasons to integrate your social activities:
- It allows users who follow your business on one site an easy way to follow it on another site. Facebook users can follow you on Twitter, and Twitter users can easily read your latest blog post.
- It saves time and money by getting the most out of each post on any of the sites. If you created a great video on YouTube, getting your Facebook fans and Twitter followers to view it is much more advantageous than simply hoping that the same number of people find it on YouTube.
- Improves optimization. The more times that a given post, video, or status update is published online, the more likely it will be that it shows up in search results. This increases the amount of exposure your company will have for given search terms, bring more people to you as opposed to your competitors.
By linking your social media accounts, you are getting the most out of the time, money, and effort you spend on each of them to promote your business.