Are you wondering why users are leaving your website without taking any further action? Perhaps you may be missing a crucial component on your website: the all-important Call to Action. What’s a Call to Action? It’s a text or graphic prompt that encourages your customer, or potential customer, to take a specific action after receiving your marketing message.
These could be embedded within your emails, social media updates, blog posts, press releases and even experiential marketing, and should be clear, simple and direct. Your website will not be complete without them, so here are some tips to help you with crafting your Calls to Action.
Why Calls to Action Matter
Calls to Action help to drive a specific consumer behavior. Each campaign is accompanied by various pieces of content. During the strategy and planning phase, attaching a particular Call to Action to each piece of content will help your team to focus on the specific action you want your potential customer to take. This will enable you to focus on the objective of all your marketing messages and to make sure you’re on track.
Without a Call to Action, the consumer may not know the next step to take, and may abandon the process before making your desired action. By explicitly guiding them to the next step, there’s a higher chance that you will be able to drive more sales on your website, or whatever action you’re hoping to elicit out of them.
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Call to Action Tips
Consider the stage of the buying cycle that your visitor is at when they are looking at your website, or specific pages on your website. Are they looking for a consultation, or just seeking more information? This will determine the Call to Action you use. The more relevant it is, the more likely they will follow through with the action.
Here are a few other tips:
- Use language that’s direct, short and simple, and encourages them to get started on a journey.
- Less than five words is ideal.
- Use action words, such as ‘Get Started’, instead of ‘Click here’.
- Stay away from jargon, it’s not a time to impress them with your technical knowledge. Your customers will just end up being confused.
- Display your Call to Action at a visible, easily noticeable spot on your website. It should be clear and easy to see, and suit the flow of your message. One way is to have a button or link that is in a contrasting color from the overall scheme of the webpage, so that it stands out. It should also be large enough to see from a distance, but not so large that it detracts from the main content on the page.
- It should also be very clear where the button will lead the visitor to – another sales page? Or a form where they can input their information? Users like to know where they are going.
Pool Contractor Calls to Action.
Some useful Calls to Action for your website may be ‘Request a consultation now’ or ‘Schedule a Free Estimate’. You could have evocative, compelling copy that precedes the Call to Action, like ‘The pool of your dreams is waiting’, followed by ‘Get started now’.
Make it an irresistible offer that urges your visitor to take action immediately. By adding simple, targeted Call to Actions, you will be able to gain leads and persuade your visitors to take action effectively.
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