Digital marketing can help your pest control business grow in leaps and bounds. However, as a business owner, marketing may not be one of your strengths and building a marketing team from the ground up can be expensive. It makes more sense to outsource your marketing activities to a professional digital marketing agency who specializes in helping pest control companies. Once you do, it’s important to know exactly what they are doing to ensure you get a return on your investment.
Here are a few things your pest control marketing agency SHOULD be doing…
Creating Listings in Directories
In order to be easily found online and to help with local SEO, you need to be listed in online business directories. Take advantage of these directories by ensuring your marketing agency is listing your business in every one possible. Having a fully filled out profile in Google My Business should be the top priority, followed by the other search engines such as Yahoo! and Bing. Additionally, getting listed on Angie’s List, Yelp, Better Business Bureau, YP.com, Thumbtack, and Home Advisor can help as well.
Once your chosen marketing agency comes onboard, one of their first tasks should be a content audit in order to ensure your current website is fully optimized to market your services. This will include many aspects such as:
- Auditing all the photos on your website and removing stock photos. Your agency should spend time coming up with high quality photos that will present your business in the best possible light.
- Designing a fast and responsive website that is compatible on all platforms. Your website should be mobile-friendly, and the webpages should load fast. You simply can’t afford to lose customers who get annoyed with slow load times on a service page.
- Formulating a strategy for conversion. Does your website have call to action buttons in place?
- Ensuring proper contact information is in place. Does your website make it easy for potential customers to contact you? Are your phone numbers and contact forms placed prominently on the website?
- Placing content to assure customers that you are trustworthy and credible. Are your certifications and awards visible all throughout the site?
These and more should be a primary focus for your marketing company to ensure that customers who come to your site, don’t leave without service.
Your marketing agency should be creating website content in order to maximize traffic and conversions. Most pest control companies have one comprehensive service page that includes all of the pest control services they offer because it is cheaper and seems to get the point across. However, it is better for the business in the long run to have one dedicated webpage for each of the services offered. The more quality content the better.
If you offer commercial services and residential services, you should definitely have two sets of pages; one for each. It is also helpful to have separate webpages for products that generate a lot of interest, such as Termidor and Sentricon. Lastly, you can have separate pages for the different areas you serve, very helpful if you serve multiple locations. This allows you to go more in depth on topics which are important to your customers and also broadens your presence online which helps with organic SEO.
Next up is the all-important and ever-growing social media presence. Having a social media presence allows you to get in touch with both existing and potential customers. It allows you to build your customer base, including areas that are outside of your home markets.
Unfortunately, creating a social media profile may eat up a lot of your time, and it does not end there. You have to manage and regularly update your social media pages, which can be inconvenient when you have multiple service calls lined up for the day. Your outsourced marketing company should be able to help you in this area as well.
Email marketing is another strategy to tap into in order to nurture your leads down the funnel towards your pest control services. You need to build an email list first by having an opt-in form in your website. But if you really want fast results, we recommend coming up with a piece of content that you can offer for free to your customers in exchange for their email addresses. The content can come in the form of an ebook, a white paper, or a how-to guide on topics such as how to do pest control on their own or how to prevent pest infestation in the home. It needs to be something valuable that they will want in exchange for their email.
Once you have a sizeable email list, the next step is lead nurturing. With the help of your agency, you can send potential customers a monthly newsletter with seasonal information about local pests. Sending leads regular emails allows your business to stay in their minds and you can send promotional offers to close the deal.
Digital Marketing Expertise for Pest Control Companies
While this is not a totally inclusive list, these are a few of the main things that a digital marketing agency should be doing to help your pest control agency gain traction online. If you would like a company that specializes in the pest control industry and has helped many other companies to successfully grow their business, contact us today!