With the New Year upon us, you’re likely preparing to update your website and give it a fresh look for 2016. This upgrade might include an overhauled design, new content, recent photos and maybe even some video.
You’ve worked hard to get your home services contractor website up-to-date, but how hard is it working for you? Your website should be more than a pretty face and online placeholder. Instead, it must function as the best sales rep on your team by consistently bringing in quality leads.
To make it a lead generating machine, you’ll need to add one key feature: lead capture.
What is Lead Capture?
People head online because they’re searching for something and that something usually boils down to information. The information found on a website may not be enough, and visitors will need a nudge in the right direction to find more.
This is where lead capture comes in. You’ve likely filled out plenty of lead capture forms yourself on different websites by giving your contact information. This step is a critical part of lead generation and is used to follow up with visitors.
If capturing and sorting through all that information sounds time-consuming, just wait. There’s an effective solution to automate the process.
How Can LeadIn Help?
Getting contact information is great but receiving more insight into your visitor’s behavior is better. The plugin, LeadIn, was designed to provide you with a sort of roadmap, showing you the stops your visitor made along the way to the lead form and where they’re headed.
LeadIn tells you about your user’s behavior on your site and online in general. You’ll receive details on the pages they saw and returning visits as well as the social networks they use and other public information.
So, what’s the point of the information? It functions as a simple way to qualify your leads and also works as a conversion tool. As you consider how to approach your lead based on the data gathered, have a secondary offer in your pocket. Of course, you want contacts to take you up on your primary call-to-action such as a service appointment or quote request.
But what will you do with the 95% of people who don’t take action?
Instead of leaving them in the cold, have an alternate plan ready to go. Your secondary offer might be a how-to guide, which highlights your expertise.
Once you have people signed up, you begin to make up your next marketing moves through marketing automation. Moving contacts through the sales funnel really starts with lead capture.
So, to make 2016 a surefire success, add lead capture to the top of your New Year to-do list, and start making the moves to check it off fast.