Should you start writing poetry about the phone cases you sell on your site, or about the tastiness of the chicken wings that you serve at your restaurant?
Would you do it if it meant your site would rank better in organic listings?
While you might not need to break out the rhyming dictionary for your website or blog’s content in order to rank better, a recent article talked about why Google is studying poetry in order to better understand language, and ultimately to fine tune their search results.
“They seek him here, they seek him there, those Frenchies seek him everywhere…” (from The Scarlett Pimpernel).
What Does Google’s Investment in Poetry Really Mean?
Don’t worry, you don’t have to become Shakespeare or even the Scarlett Pimpernel to get better rankings within Google search.
Google is working to improve their algorithms so they can actually understand poetry.
The rationale behind this move is that if a search engine can understand poetry, it will then be able to better identify “high quality” content and offer it to users.
While the algorithms might not be able to provide you with a dissertation on Poe’s “The Raven”, improving the search engines is in everyone’s best interest because I think everyone can agree that crappy content does still make it to the top of search results way too often.
Search engines are getting better and “smarter” with each update, and it will be interesting to watch and to see just how this affects the world of SEO and content on the web. At worst, it should make the content far more readable for everyone.
Adding Content the Right Way
If you want to get the attention of the people who come to your site, you can’t merely take a keyword or two and write all of the content around those keywords. You need to expand and cover your niche topic in other ways as well.
By hitting the topic from several different angles, it helps to engage your reading audience much better. In addition to hitting some other areas of the niche, you may also want to widen your horizons.
By broadening the scope of what you cover on the site, but still having it relate somehow to your topic, you can start to develop a larger audience. This also lets you learn your core audience better.
In addition to adding different types of content, you should also consider increasing the amount of content you add. Of course, this depends on the amount of time and resources you can spend on the site.
However, if your resources are limited we always recommend choosing quality over quantity. Give me one good blog post any day over 4 crappy ones!