When you think social media, the likes of Facebook, Twitter and Instagram probably first come to mind . These platforms are giants and need to be mastered to connect with as many potential leads as possible.
But consumers spend plenty of time on other sites such as Pinterest and Houzz.
Getting on board with these platforms may lead to better results for your marketing efforts in 2016. Each one offers unique benefits for professionals in the home services industry.
How Do Houzz and Pinterest Work?
Houzz describes itself as the following: a platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community. The network has quickly become the go-to source for home improvement, remodeling and interior/exterior design projects.
Essentially, it’s a pile of magazines, guides and referrals right at your fingertips.
The visual focus allows consumers to get the best picture possible of how a project or design will look in their home. The biggest benefit of all is the easy interaction between consumers and pros.
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Through ideabooks, they can save photos and ideas they like for projects and connect with a local pro to get started. Houzz makes connecting simple with its framework through its “Find Pros” tab.
Pinterest is the traditional corkboard made digital. Users “pin” images and links to create themed collections. The categories range from cars and motorcycles to art with DIY and Design being some of the most popular themes.
Users try out Pinterest projects and often head to the platform first to gather inspiration, advice and how-to guides. This past June, Pinterest streamlined their searches for more accurate results and added trending searches feature for US users.
What Are the Best Practices for Home Services Contractors?
While you might be worried about the time it takes to conquer another social media site, rest assured your efforts on Houzz and Pinterest will pay off if employed by the right tactics.
Here’s how to maximize your time spent on Houzz and Pinterest:
- Setup complete profiles with links to your website
- Include your location for easy interaction with users (this is especially important for Houzz’s pro feature)
- Compile photos from your project-based blog to showcase your work
- Show the progression of a complete project on Pinterest boards or Houzz ideabooks
- Answer user questions on Houzz to leverage your expertise
- Use rich pins to include maps, address, contact info and products
- Pin before and after videos or photos from projects
- Make boards or ideabooks with a specific theme such as “10 Up-and-Coming Outdoor Living Trends for Spring 2016”
- Share video testimonials from clients
Whenever possible, keep your content as local and specialized as possible. Sure, some generic boards or ideabooks are to be expected as you establish your presence. But personalized content will separate you from other contractors and attract your ideal customers.