Pools are visually pleasing and enjoyable, even to just sit by. Being that they are so aesthetically attractive, it is very important to capitalize on that factor and have a visually stunning website. Here is a closer look at the importance of a visual website for pool contractors.
Visual Content is Key
You’ve heard the phrase ‘Content is King’ – but we would like to add one more word to the phrase: Visual Content is King. In the age of Pinterest and Instagram, having beautiful and arresting images that capture your customer’s attention has never been more important. Visual content can convey information quicker than a block of text can.
People love useful, easy-to-digest information. This is why when putting together an informative website, it would not be wise to miss out on including images and videos. Well-placed, high quality images go a long way in engaging your customer, and they show your customer that you care about them.
The other old adage, ‘A picture is worth a thousand words’, has become a cliche for a reason: because it’s true! Not only that, they will be more likely to share these images on their own social networks, creating more reach for your content.
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Create a Beautiful Gallery
Visitors to your website form their first impression of it within the first second. In fact, make that the first 0.05 seconds. And the first thing they look at? The main image or graphic that they see when they arrive at your site. With that first glance, they will have an idea of what your site offers, and will make a snap decision whether to continue scrolling or browsing through the site.
This means that for you as a pool contractor, it’s especially important to have a gallery of beautiful pools. The most beautiful and inspiring pools have to be front and center on your website, and be the first thing that the visitor sees. This will create a desire in them to have a swimming pool of their own, on top of forming a favorable impression of your company and service.
Tips on Creating a Visual Website
Before you start creating your website, consider your audience. What’s their age range? What is their lifestyle like? Pick images that stand out and speak directly to these targets. This will ensure that your visuals are relevant to your audience.
Next, make sure that any images on your site serve a purpose. Whether it’s to sell a feature, ambience, or design, the images not only have to be visually appealing, but also convey meaning. Invest in a professional who will be able to take good quality photos for you, and then hire a website designer who will be able to organize those images into an aesthetically pleasing, visually arresting and engaging website that will ultimately do most of the selling for you.
Putting in the work to build a visual website as a pool contractor will pay off handsomely for you in the long run. When your target customer leaves your website inspired, excited and eager to start on their dream project of having a swimming pool, all you have to do is step in and make their dream happen for them.
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