You’ve worked hard to build your reputation and credibility in your community. But is your hard work paying off? If your online presence doesn’t showcase your efforts, potential customers may head to competitors who are better-known.
Online reviews are a core component to any solid, effective marketing strategy for home services contractors.
Even if your current reviews are lacking, the good thing is it’s relatively easy to enhance your presence by focusing on these two essential techniques.
Here’s Why Cultivating Reviews in Multiple Places Matters
By now, we know how important online reviews are to attracting customers. According to Bright Local’s Local Consumer Review Survey 2015, 92% of consumers read online reviews, up from 88% in 2014. But did you know how essential it is to cultivate reviews in multiple places?
Only 5% of the participating consumers in Bright Local’s survey said they form an opinion by reading one review. The majority (35%) said it took 2 to 3 reviews while 33% needed 4 to 6 reviews. Take note of these statistics, and you’ll see that having a variety of testimonials is to your advantage.
To improve your 2016 marketing strategy, add these sites to your review list:
- Better Business Bureau
- Angie’s List
- Third-party sites such as Guild Quality & Customer Lobby
- Social Media sites like Houzz & Facebook
Download our free guide now to learn how to get more customer reviews and other home services marketing strategies
How to Stay Above Board
Getting those reviews is going to take time. While it might seem productive to ask friends and family to add a few 5-star reviews for your business, hold off.
Consumers now more than ever are concerned about fake or less than credible testimonials.
Instead cultivate reviews naturally by asking for one after every sale. This feedback boosts your online presence and can be used to improve your business.
Before going full-force into review mode, study the rules for each site. Sites like Yelp specifically state that business owners should not solicit reviews. In this case, you’ll have to send customers to different sites, and let Yelp reviews come on their own.
Quick Tips for Getting More Reviews
When you wear as many different hats as a home service contractor does, adding another one to your collection may appear daunting. But cultivating reviews doesn’t have to be a time-consuming process.
Make it work with your current operations by:
- Integrating follow-ups with your billing and accounting software
- Using paid series that will make outbound calls to obtain reviews
- Filling out your company profile as completely as possible on review sites
- Respond to reviews (the good and the not-so-good ones)
- Add photos to your profiles for visual interest
You’ll find getting online reviews has a more snowball effect. The more you build up your presence on one site, the more reviews come rolling in and the better your digital reputation becomes.