In order to have a successful, thriving, and sustainable pest control business, you need to constantly generate new sales leads. This way, you always have new clients to attend to after a job order is closed. Did you know you can optimize your website to help in this area?
Here are 3 helpful tips that we at WSI have learned from working with pest control companies.
#1 Enable Customers to Contact You in Multiple Ways
The key to a successful lead generating website is to make it easy for your customers to contact you. You should offer at least two ways for customers to reach you; by phone and by form.
Place your phone number and address prominently on your homepage and all the other pages of your website. This instills trust, establishes the legitimacy of your business, and removes any fear that your business could be a “fly-by-night operation.”
Adding a “Contact Us” page that contains all of your contact information and is placed at the end of your navigation menu is an absolute essential. Another option is to place the “Contact Us” page as a submenu under the “About Us” section.
Aside from your phone number, address and possibly a map, a “Contact Us” page is not complete without an online form. You can use the online form as a contact form that will be used by the customer to contact you for inquiries or to schedule a free inspection.
The more options for communication that you give customers the better. Other possibilities are adding buttons to take customers to your social media pages or communicating via live chat which brings us to tip #2.
#2 Live Chat
Having a live chat functionality on your website allows you to reach out to prospects in real-time. According to Kissmetrics, 44% of online customers consider live chat support as one of the most important features of a website, while 63% said that they will likely return to a website that offers this kind of support.
Live chat provides a lot of benefits to your pest control website. It provides real-time engagement and reduces your bounce rate because you get to answer site visitors’ inquiries even before they manage to leave your website. You can sell your services right at the very moment they are looking for a pest control company, so the chances for a lead conversion are increased. Secure your sale right at the first point of contact.
There are many options available when it comes to installing a live chat functionality on your website. You can self-manage this function, assign one of your staff to manage the chat rooms, or you can outsource it to a third party such as Slingshot. Slingshot is an industry specialist when it comes to pest control sales and live chat support.
Whichever you choose, the live chat feature can be a game changer for capturing leads and removing their obstacles to becoming customers.
#3 Email Pop-up Signup Form
The last tip is the use of email pop-up signup forms. Publishing content on your platform and social media does not guarantee 100% visibility. Most of the time, your customers are too preoccupied to take the time to visit your blog or your Facebook page. But there’s still a way out to reach out to them. You can reconnect through their inbox through email marketing. But first, you need to create and build your email list. One effective way to do so is by creating an opt-in form on your website.
There are many ways that you can do this. An entrance pop-up is an opt-in form that pops up the moment you enter a website. Be careful when using this as it can get annoying because you are already asking for a site visitor’s information when they haven’t had the chance to see what your site has to offer. A more effective pop-up is the exit intent pop-up, which shows up the moment a visitor shows signs of leaving the website.
Want to Learn More?
These are just 3 of the ways you can optimize your pest control company’s website for leads. If you would like to learn more about the digital marketing strategies we recommend specifically for pest control companies, download our 6 step noise cancelling guide now!