Having worked with pest control operators at large and medium sized companies across the country, we’ve noticed several common threads which seem to get in the way of a really successful campaign. How many of these apply to you?
Here are the key factors to address with your developer or host in order to have a fully functional pest control website:
Email marketing strategies can range from simple to complex, so if you’ve never done it, consistently start simple. As you learn, add in nuances such as tarageted messages to specific lists and eventually marketing automation.
The first step is to organize your existing client list by service – pest control, termite control, etc. Then, send a monthly newsletter with seasonal information. If you can’t get to it monthly do it every 60 days.
Here at WSI, we focus the majority of our pest campaign efforts on Facebook, YouTube & LinkedIn as those seem to produce the best results. However the other social networks have their place, so make the decision on which ones are best for you based on where you are with social media now and how much you want to invest of either time, money or both!
If you’ve made it all the way through our pest control marketing guide, you’re clearly looking to make a change in your business!
We wish you the best of luck implementing these strategies in your business. We haven’t hid anything from you…it’s all right here on this page!
Or, if you’d like a free consultation on how WSI can help, please contact us today!