Whether you are just starting out your pest control company or you have been in business for quite some time now, marketing is an important aspect of your business. It is essential in order to survive the competitive pest control market and to make your business sustainable for the long run.
Here are two time-tested marketing strategies that you can use to grow your pest control business:
Content marketing is the process of creating content in order to attract new customers and retain existing ones. There are many ways to market your services using content marketing, and one primary way is on your own website. Here are the three major areas on your website to focus on.
- Service pages
Usually located in the second or third link of a navigation menu, the service pages are an integral part of your website. You should have a separate page for each core service you offer, and the page should give detailed information and outline its features and benefits to your customers.
You also need to lay out the things that qualify you to provide this service and what separates you from other pest control companies. Adding these things to your service pages will convince the site visitor that you’re the right contractor for the job.
- Areas we serve pages
Aside from service pages, having an individual web page that promotes your services in targeted locations helps with local SEO. Some pest control company websites have one location page where all the areas they serve are listed in bullet points, while other websites have a separate webpage for each of the areas they serve to help improve their SEO ranking.
The difference between a website and a blog is that the former is full of static web pages while the latter is constantly being updated. In order to maximize content marketing, you need to keep a company blog that provides useful content to your target audience on a regular basis. For example, you can write tips on how homeowners can prevent pest infestation on their own homes.
- Paid Advertising
Another efficient way to market your services is through paid advertising. With paid advertising, you get to receive maximum exposure and instant results at a lower price compared to traditional advertising. Here are three paid advertising methods to incorporate into your marketing plan:
PPC provides you with real-time, immediate, and highly targeted traffic. By highly targeted, we mean customers who are currently searching for pest control companies online. Having a PPC campaign allows you to be placed on top of the search engine results page, something that takes 6 months (for someone who knows what they are doing) to do organically.
PPC is also a cost-effective way of marketing your product. As the name implies, you only pay when an online user clicks on your ad. You can set a cap on the amount of money spent daily on the PPC ads, so you know where your money is going and you have full control over the cost.
Display advertising is the use of banner ads, texts, logos, videos, and animation to convey a promotional message. This is a kind of behavioral marketing where cookies and website analytics are used, and an ideal audience or a buyer persona is created. Highly targeted ads are created based on your target audience’ interests and online viewing habits, and will be placed on relevant sites that your target audience will most likely visit.
Remarketing is a strategy that drives repeat traffic on your website. It is a great way for you to get in touch and reconnect with previous site visitors that you were not able to convert. This marketing strategy targets previous site visitors and places ads on the other websites they visit, reminding them of why they visited your site in the first place.
These are just a few of the many marketing strategies your pest control company can use to find more customers online.
Download our in-depth guide to learn more or contact us today to get started! .