The mobile market is driving the consumer market
While E-commerce sales via the internet are undoubtedly on the rise, the vast majority of consumer spending habits are still taking place in traditional shop front windows located in towns and cities near you.
But does that mean that internet marketing is not effective? Definitely not!
The new digital sales cycle
Many of these offline sales are being generated by customers using online research prior to purchasing. Customers continually report using their desktop and mobile phones (or ‘apps’) to research their purchases online before venturing offline to seal the deal.
Additionally, customers are also taking advantage of their mobile technology and the capabilities of their smart-phones by researching products while in a store or on the go. This is reflected in the growth of technology tools such as QR codes to direct mobile users to specific production information in the store.
According to a recent report summarized on eMarketer.com, statistics show that some 70% of consumers will check an online source before visiting a local store, business or restaurant. Google was the top source as stated by customers to gain this information, followed by Yellow Pages. Further down the list were review sites and Facebook.
A few statistics related to search include:
- 70% of customers will check an online source ahead of shopping
- 17% of customers rely on the top link in a search engine
- 15% of customers will check an item in-store on a mobile device
- 13% more of customers will use Google over any other search facility
- 13% of customers will rely on other customer’s reviews
How can the mobile market benefit me?
What this information tells us is that customers rely heavily on technology, mobile devices and the internet to find the services and products they require and that they are smart shoppers!
More and more research is being compiled on mobile services to find out why customers shop this way and what they require to make a compatible sale. From apps, surfing the web, to contacting stores, the device in the palm of their hand is a gateway to boosting your sales!
Top mobile incentives include:
- Reward schemes
- Product information
- Access to a product within their proximity
What this information already tells us is customers are always searching for a more convenient and satisfying service. By understanding how, we are able to implement exclusive services and products to customers build relationships and customer loyalty.
Top ways to engage mobile web users
- Better meeting the customer’s requirements
- Offering exclusive content on web and mobile optimized websites
- Focused online and mobile marketing tactics
- Better on and offline communication between companies and customers
- Brand loyalty and versatility