Hiring a marketing firm for your pest control company is highly recommended if you are in need of expertise, are too busy to run your marketing on your own, and/or don’t want to build an in-house marketing team. By hiring an agency, you gain instant access to a team of highly skilled individuals who are great at what they do and it only costs a fraction of the price it would to hire and train your own marketing team.
However, outsourcing your marketing tasks comes with its own set of challenges. You have to find a company who truly knows what they are doing and who drives results. There are some red flags to look out for that can elude to a company who may not be fully qualified.
Here are 3 things that you should make sure you pest control marketing firm ISN’T doing.
#1 Bogus activity on social media
The great thing about hiring a marketing agency is that you no longer have to micromanage the marketing side of things; however, you still need to check up on the quality of their work. When it comes to social media, check on these important things:
- Make sure they have a social media strategy in mind. Do they have one in place, or are they posting haphazardly in social media with no goal in mind?
- Ask for a social media marketing report. Take time to audit what has been done so far and look at Facebook or Twitter Insights, which gives you a glimpse of how your target audience is reacting to the social media posts. Take a look at the posts and see if there are likes, comments, and shares so you can gauge the effectiveness of the social media marketing plan.
- Check if the agency has been posting authentic and engaging content that is aligned to your brand and is relevant to your audience.
- Check the type of social media content the agency has been posting lately. Are they reposting content from other people? And if so, are they properly citing the sources? Content curation is all well and good, but the posts need to be credited to the rightful owner. Otherwise, you might find yourself facing a plagiarism or copyright issue.
- Is the agency you are using outsourcing or subcontracting your marketing tasks to low-value providers like Fiverr? If they are, know the service provider they are using and make sure to check the quality of the content being produced and posted on your social media profiles.
- Also check if content has become too salesy as this might turn off page likers and followers.
#2 Building bad links
Link-building is important for SEO purposes, but some people like to cut corners by using link networks or spamming hundreds of directories. Make sure that your agency is not doing these shady tactics and are instead building quality links from relevant sources. The key to quality link-building is creating great content that will make others want to link to it. Context is key, so make sure that an internal link in your website fits in naturally with the rest of the text, and that the site from which an external link came from is related to your niche.
#3 Doing absolutely nothing
Unfortunately, there will always be people who will be out to fleece your money. Don’t be easily impressed by vanity metrics and empty promises. You need to make sure that the money you spend on a marketing agency is being put to good use. Require a marketing report and do a content/social media audit of the work done every week.
See for yourself if your blog is constantly being updated and if there is increased engagement in your business’ social media pages. Check if the marketing activities translate into an actual increase in service calls. If there is no substantial activity and no explanation for why things aren’t working, then you hired the wrong marketing firm.
Running a pest control business entails a lot of work—marketing doesn’t have to be one of them. You need to hire an experienced company which has a track record within the pest control industry. We will find a way to make digital marketing work for your pest control company. Contact us today to learn more!