Before learning about Hubspot, we like to educate potential clients on the inbound marketing methodology. Hubspot software is built on the concept of inbound marketing and was created to make running an inbound campaign easier and more effective by bundling all the tools you need in one place.
The whole concept of inbound marketing is quite different than traditional marketing, and incorporates elements of search marketing, content creation, lead capturing and marketing automation.
We use Hubspot as a tool to manage inbound marketing campaigns for our clients in order to generate more leads and sales.
Want to find out more? Request a no-obligation consultation.
Hubspot is marketing automation software which has a comprehensive tool suite designed to improve the results of inbound marketing campaigns. It includes a reporting dashboard, website content management system, lead capture tools, marketing automation, lead scoring and much more depending on which license you purchase.
Generally speaking, we recommend Hubspot for clients who:
- Are relatively new to inbound marketing but are ready to invest in a proven marketing system that generates leads and sales;
- Are already investing in inbound marketing and want to get a better return on investment or incorporate new elements such as blogging, email marketing, lead capture or marketing automation.
When is Hubspot NOT a good fit?
Most commonly, the biggest issue which prevents clients from going with Hubspot software is their budget. Hubspot license fees run from $200 - $2,400 a month not including agency fees. So if you are trying to generate leads on a limited budget, we may recommend other strategies.
Still not sure if Hubspot is right for your business? Request a free demo.
We get it, running an inbound marketing campaign is tough, not to mention time consuming. That’s why WSI works with clients who have already purchased a Hubspot license but have not been able to devote the time or resources necessary to make Hubspot work for them.
If you’re already a Hubspot client but don’t have the time, expertise or resources to manage the software on your own, we can help.
Contact us to schedule a consultation and find out how to maximize your investment in Hubspot.