You’ve most likely heard of Instagram by now- it’s one of the fastest growing social platforms on the planet. But, are you wondering if Instagram is a good fit for your home services business? Let’s take a look at some of the advantages of using Instagram for your home services business and if it’s right for you.
Instagram has a great way of using visual content, through both pictures and video, to enhance your customer’s experience and it is a fairly easy platform to use. And, you most likely have the only thing you need to use it on you at all times- your phone!
Fill out your profile completely by adding your name, profile picture and website. Next, start posting!
You may be wondering…what do I post?! Like other social platforms, you’ll want to have a variety of what you post. Before and after posts are great, as well as everyday office photos of staff. Have a cute photo of your dog in a sweater? Post it!
Don’t forget that people love to see “real life” photos and this really creates a way for your potential customers to get to know you. This also reinforces loyal customers’ appreciation of you and your business.
Hashtags! These are very important on Instagram and the more you use, the better. Create a unique hashtag that is specific to your #business, but don’t forget to use popular hashtags to be found by potential customers. There are many home services hashtags on Instagram- look at these 5 popular ones:
#contractor- 193,117 posts
#airconditioning- 73,243 posts
#pestcontrol- 48,901 posts
#homeservices- 6,057 posts
#poolbuilder- 3,384 posts
Another perk is that you can link your Instagram profile to your Facebook and Twitter pages and it will automatically update your Instagram photos to those networks.
Engage! Be sure to like other peoples photos, leave comments and follow other businesses to cross-promote. Again, like other social platforms, the goal is to be social.
When should you post on Instagram? The feed speed on Instagram is slightly slower than other platforms, so you don’t have to post as much. Try scheduling a few posts each week to start and keep an eye on what gets the most engagement. A great tool to use to schedule your posts is HootSuite. Check it out if you haven’t already!
So, in conclusion…yes, Instagram is a great tool to use for your home services business! It is easy to get started and is a great way for your customers to connect with you.
If you’d like help on Instagram, or any other social platform, contact us today!