Your home services contractor business needs a blog. You’ve heard that statement repeated many a time and may wonder why. Put simply, a good blog drives traffic to your site through frequent updates, gains traction by social media shares and provides a lead-generating platform.
Developing and maintaining a quality blog takes time. So, it’s to your benefit to use a strategy that ensures you’re getting the most payoff from each post.
With project-based blogging, you’ll be saved from producing content in a vacuum. This format produces content that converts.
What is Project Based Blogging?
It might be easier to say what project based blogging is not.
It’s not generic content that you see on dozens of sites.
It’s not something competitors can copy outright because it’s based on your business’s work.
And it’s not content that has no repurposing potential.
Project based blogging is a documentation of what you and your team accomplished during a project (hence the name). This is real life evidence of your hard work and expertise. It’s the kind of thing visitors actively search for.
Download our free guide now to learn more about project based blogging and other home services marketing strategies
Here’s why it works:
It Shows a Specific Skillset
From roof repair to construction, project based blogging puts solid evidence of your handiwork in front of the eyes of viewers. In this case, the adage “seeing is believing” has never been truer. Before and after photos speak more than hard-sell content because the results are nearly impossible to dispute.
It Reaches People Who Need Your Services
Visitors want to know upfront if you can get the job done (specifically their project). With project based blogging, you’ll be able to seal the deal without a long sales pitch. To attract a variety of customers, highlight each of the services your business provides.
It Can Be Repurposed
Project-based blogging is an ideal starting ground for other online content. While most blog posts are difficult to reuse, you can compile your project-based content in an online portfolio. Or let it be the foundation for a case study.
This type of content shares especially well on sites like Houzz and Pinterest, where users are constantly searching for inspiration to update their homes.
2016 is likely to bring many projects and successes your way. As the year closes, take the time to publish a wrap-up of your latest or most interesting project. As the New Year rolls in, make it a habit to alternate informative blog posts with project-based content. Combine this technique with cultivating more online reviews and you’ll boost your digital presence for 2016.