Facebook Advertising for Home Services Business

The Pioneer Program from WSI Internet Marketing

Facebook advertising for home services businesses isn’t new.

That is, unless you want to actually make money doing it.

Sure, you can run the same ads you’ve been running on Google AdWords. You can boost your posts and get likes for your page.

But if you do that, you’ll be next in line saying “Facebook ads don’t work”.

The Facebook Ads Pioneer Program

The sad thing is the home services contractors are late to the party.

Dentists figured out Facebook ads.

Chiropractors, gyms, cosmetic surgeons all figured it out.

Heck, even car dealers have figured out Facebook.

But most of the home services contractors we talk to are stuck in the past and think Facebook ads won’t work for them.

That’s why we’ve created The Facebook Pioneer Program!

The Big Problem

Unlike dentists, cosmetic surgeons or chiropractors, every home services business is a little different.

Different geographies. Different product mix. Different target clients.

One A/C contractor just wants new system installations. Another wants repair business.

That’s why there’s no “one size fits all” Facebook advertising program for home services businesses.

The Other Big Problem

It’s REALLY hard to break home services contractors of the Google PPC mentality when it comes to Facebook ads.

Your “$99 special” just won’t work as a Facebook ad because people are probably not in the market right then and there.

Just because discounts and specials work for AdWords, HomeAdvisor, Angie’s List and whatever else you’ve been doing DOES NOT mean it will work for Facebook ads.

In fact, the opposite is true.

Facebook advertising is more like radio… you’ve got to catch someone’s attention, then show them what they could be enjoying with your services.

Our Solution

We call it “The Pioneer Program” because we’re literally blazing trails 1849-style…

We work with home services contractors to:

  • Identify their IDEAL audience
  • Refine their message so it attracts their IDEAL client
  • Build a Facebook funnel around their IDEAL sales cycle

In no time at all, your peers will be asking why you’re so busy with new business!

Discover What We Can Do for Your Brand

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