As we grow older, we’re supposed to learn from our mistakes, right? Not repeat them. This year, Instagram has literally snuck up on everyone. Maybe it’s backlash from Facebook’s public scandal, or maybe it would have happened anyway. But whatever the reason, Instagram has quickly become a force to be reckoned with. Remember when… Do
These days everybody (including me) is obsessed with lead generation via Facebook. And rightly so. It’s a game changer. But this year, I’ve found there’s an even more powerful use for Facebook that wasn’t there even last year. Got any idea what it might be? Facebook ads are an amazing way to fill your staffing
GDPR has been all over the news lately. The official start date is May 25th. It’s a HUGE deal across the pond, but in the US, we’re just watching. However, we went through this a few years ago with Google security, and I guarantee you the policy will filter into the US sooner rather than
What goes into the decision making process of hiring a pool contractor? A lot of research, as it turns out. A pool is a huge investment. It’s not a decision that one really makes on impulse, which is why many people turn to customer reviews as a way to gather information about hiring the best
Accompanying the rise of e-commerce is the rise of the customer review. Popular shopping sites like Amazon have set the trend with the ability to leave and read reviews for any purchase or service that a customer intends to make.
Are you wondering why users are leaving your website without taking any further action? Perhaps you may be missing a crucial component on your website: the all-important Call to Action. What’s a Call to Action? It’s a text or graphic prompt that encourages your customer, or potential customer, to take a specific action after receiving
Pools are visually pleasing and enjoyable, even to just sit by. Being that they are so aesthetically attractive, it is very important to capitalize on that factor and have a visually stunning website. Here is a closer look at the importance of a visual website for pool contractors.