Digital marketing is taking precedence like never before for businesses, and you can be sure of one thing. It is always evolving. At WSI, we keep up with the latest trends and have a finger to the pulse of the pest control industry as we help many companies in this line of business. For 2016, we have 3 marketing tactics that your pest control company should be using.
Online reviews are important because they are what consumers look for during their decision process to determine if a company is worth hiring or not. Consumers have been reported to trust a third party’s opinion of a brand more so than a brand’s own content so use that to your advantage!
Reviews can be in several forms such as written or video testimonials on your website, reviews on social media, or reviews on third party sites such as Google My Business, Yelp, etc. It is important to ensure your business is listed on directories first of all and then you can ask your customers to leave you feedback on specific sites.
You can also request reviews from your clients, asking them to either submit a video recording of themselves answering questions about their experience with your business or a written response. If you aren’t sure how to go about asking for reviews, we recommend integrating iPads into your workflow so technicians can ask customers to fill out the review questions right after the service.
You could also incorporate a review request in a bill follow up system or by outsourcing reviews to a portal service like Customer Lobby. These can then be strategically placed on your home page, social media pages, or other service pages in order to help convince customers that they can trust you.
2. Social Media
According to Statista, about 97% of the global share of companies makes use of social media marketing now and for good reason. Your company needs to be taking advantage of the large amount of people who are online everyday perusing social media newsfeeds.
You are now able to be present on a regular basis by creating a profile, being active, and posting relative and helpful content. It’s not about getting on and pushing for sales. Rather you have an opportunity to join the community and provide truly helpful content related to your business.
You can warn of pests likely to come with changing seasons, you can offer preventative DIY pest control tips, you can provide guides, relevant news, and share information about events in your local area. All of these actions position you as an authority in your industry and will make people in your community want to engage with you.
Social media allows you to make yourself known, liked and trusted which eventually results in people turning to you when they need pest management.
Strategies for Pest Management Companies
Aside from customers, you can also use social media to connect with other industries that are likely in need of your pest management services. Connect with property managers and realtors in your area so that they will know who to call once the need for pest control arises in the properties they manage and take care of.
If you’re not ready to hire an in-house social media manager, you can outsource this task. If you are going to do it on your own, make things easier on yourself by using social media tools such as Buffer, Hootsuite, and TweetDeck.
3. Website Conversion Strategies
There are many website conversion strategies you can implement to win over clients. Once you have gone through the work of getting people to your site, you need to close the deal. The first step is ensuring the proper layout of content with effective call to actions in place. Customers need to be directed to the right page of your site depending on where they came from, and you need to ensure they find what they are looking for.
To help address any questions or concerns your visitors may have, a live chat feature should be in place. This ensures that customers don’t put off getting service until they have time to contact your company. Furthermore if they do leave the site, you want to have a retargeting strategy in place. This will allow you to re-engage that user via ads or an email to bring them back and close the deal.
There are many ways that inbound marketing can help grow your pest control business by leaps and bounds, these are just 3 of them. Contact us today to learn more about pest control marketing ideas!
Or download our 6 step noise cancelling digital marketing guide for pest control companies!