In business owners who care about helping others.
Even successful people need help.
In balancing short term priorities with long term goals.
You should tell people the truth even when it’s uncomfortable.
In the power of opportunity, abundance and creativity.
Detailed marketing plans are your roadmap to success.
In creating the strategy before choosing the tools. Not the other way around.
The right words are worth agonizing over.
Nothing happens without an appropriate budget.
Activity and results are not the same thing.
Doing it right is more important than doing it often.
The devil is in the details.
Shortcuts will eventually get you in trouble.
Technological change will never stop, but people are still people.
Everyone needs a good marketing consultant they can trust.
You should never have to wonder what you’re paying for.