Inbound Marketing for Medical Professionals

The traditional approach to gaining patients and growing your practice has changed.

Patients are conducting research online for answers to their medical questions before they ever find a local practitioner. Those medical professionals who have an online presence and show up in local search results are the ones who are going to grow their practice over the coming years.

If your medical practice website can’t be found in local search, a large portion of the general public may be missing out on your services.

That’s where we come in. We have created specialized inbound marketing programs for medical practitioners which improve your visibility and generate more patient inquiries so you can focus on what you do best - helping your patients feel better!

Types of Medical Practices We Work With

WSI has direct experience with medical professionals in different fields including:

  • Dental
  • Orthodontics
  • Endodontics
  • Pain Management
  • Cosmetic/Plastic Surgery
  • Chiropractic
  • Physical Therapy
  • Optometry
  • Consumer Health

How We Help Medical Professionals Reach Their Goals

In order to help medical professionals achieve maximum revenue potential and increased lead generation, we engage in all areas of digital marketing.

  • We familiarize ourselves with your medical practice, gaining specific insights into what you do, who you are, and what you want to achieve.
  • We learn the competitive differences you are facing in your niche of the medical profession.
  • We learn about your patient profiles so we can target them.
  • We offer website development, promoting your practice clearly and effectively with an end result in mind from the offset.
  • We understand the importance of solid content creation. Our content is well researched and professionally written by specialists in the medical field. .
  • We then market your practice using digital & social media. There are many social media sites out there, and we know exactly how to maximize the advantages of each one in order to highlight the core features of your practice.
  • In addition to all of this, we offer training and guidance, so that you can continue to maintain your business success in the future.

Our Approach to Digital Marketing

Our approach involves using inbound marketing to attract visitors to the website of your practice. Once they’ve clicked on your site, our ultimate goal is to gain their trust and turn them into your loyal patients.

inbound-marketing

The four stages of our inbound marketing strategy are as follows:

Attract

We create an online presence for you by using blogs, keywords, and social media. We create content that places you as an authority in your medical profession.

Convert

Visitors are encouraged to make contact with your practice via forms, calls to action and landing pages, transforming them from visitors into leads.

Close

The new leads are responded to, and your services are sold to them, thus converting them to patients.


Delight

Once a patient has used your service, they become promoters for your practice, making recommendations to their friends and posting about it on social media.

Contact us at WSI today to speak to one of our specialists in medical marketing.

Discover What We Can Do for Your Brand

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